‘Bank of New Zealand’ Fence Post
Awards in New Zealand
Grand Prix Award
Gold – Trade Promotional Merchandise
Gold – Creative Excellence
Gold – New Zealand Made
Awards in Australia
Gold – Creative Excellence
Silver – Trade Promotional Merchandise
Our Client, Aim Direct requested we provide an authentic 1.8 metre treated fence post as a Trade Promotional item for their Client, Bank of New Zealand. The fence post is 100% New Zealand made including the seven line hot branded message with a Direct Marketing pack attached with bailing twine and a fencing staple.
Aim Direct wanted to create a direct marketing piece that would explain the revised vertical structure of the Rural Financial Services Division of the Bank of New Zealand – hence the vertical fence post. The fence posts were personally delivered by the BNZ Rural Managers and as the campaign had to have an element of surprise the posts were stealthily dropped on doorsteps in the middle of the night!
Client Feedback
Ant Salmon, Aim Direct:
"The campaign created a buzz around the farming districts. The posts were a good talking point. Bank of New Zealand Rural Business Managers gave some very positive feedback… ‘an excuse to get in front of people who were with other banks.’ ‘Excellent campaign.’ ‘Posts arrived undamaged.’ ‘Future business secured.’
We cannot comment on the amount of additional lending that was written as a result of this campaign other than to say that all targets were comfortably exceeded!"
‘Sancho’ Chip ‘n’ dip bowl
Awards in New Zealand
Gold – Corporate Gifts
Bronze – New Zealand Made
Awards in Australia
Gold – Corporate Gifts
These ‘Sancho’ chip ‘n’ dip bowls were produced for our Client Cerebos Gregg’s as a Christmas gift for their Trade Customers as part of a gift basket with their own food products. The gift needed to be useful, high quality and used many times. It also needed to be subtly branded. This vibrantly hand painted set is 100% New Zealand designed, manufactured and branded and matches perfectly the colours of the ‘Sancho’ packaging.
Client Feedback
Karen Gould, Cerebos Greggs:
"This product is useful with broad appeal to all our Customers. this size was ideal, the colours appealing and very ‘in’. The branding was subtle which met our requirements. It fits perfectly with our products under the ‘Sancho’ brand. Feed back from our Customers was very enthusiastic!"
‘V’ Clock
Awards in New Zealand
Silver – Branding Excellence
Bronze – Trade Promotional Merchandise
Awards in Australia
Highly Commended – Trade Promotional Merchandise
This amazing clock was manufactured for Frucor Beverages for their ‘V’ beverage for permanent placement in bars, café’s and night clubs. Our brief was to come up with something that reflected the personality of the ‘V’ drink – vibrant, exciting and contemporary.
Client Feedback
Andrew Fraser, Frucor Beverages:
"The ‘V’ Clock added value to our Customers. It is a unique item, highly visual which embodies the brand personality and functionality and allows ‘V’ to fully express it’s personality in the market place."
‘V’ Pen
Bronze – Branding Excellence
Our brief was to provide a low cost, quality desk item for our Client Frucor Beverages to give away at the sell in of the ‘V’ beverage to the Grocery Trade. The emphasis was on volume, low cost and excellent branding. Once again this pen reflects the vibrant and contemporary personality of the ‘V’ drink.
Client Feedback
Andrew Fraser, Frucor Beverages:
"The ‘V’ pen has high perceived value. It branded well, and blended well with the product. It reinforces the brand image and attitude, even on the cheapest of items – a plastic pen."
Robert Harris ‘Globe Man’ Insulated Chilla Cup
Bronze – Consumer Promotional Merchandise
Bronze – Limited Budget (under $5.00)
Cerebos Gregg’s had been trying to source a contemporary, well designed and easily branded insulated cup for well over 12 months. They had been unable to find a product that satisfied their criteria, until we presented them with our product.
Cerebos Gregg’s wanted the insulated cups for two of their Robert Harris products. The ‘Globe Man’ Insulated Chilla Cup (pictured) was for the launch of a new product ‘Frappe’. The other cup ‘The Art of Coffee’ was used for take away hot coffee from the Robert Harris stores.
The insulated cups had to meet a strict budget, be visually appealing as well as being able to carry the vibrant Robert Harris branding.
Client Feedback:
Wayne Horo, Cerebos Greggs:
"In our company owned store in Newmarket, Frappe sales increased by 400% with the launch of the promotion. It was an innovative new product and innovative promotional offer. We had not stocked this style of thermo insulated cup before and it also carried our new packaging!"
The Grand Prix Award
Gold - Consumer Promotional Merchandise
Gold - Branding Excellence
‘The Ivomec Eprinex Coffee Set’ for Merial NZ Ltd
Merial wanted a coffee related product that wasn’t ‘run of the mill’ targetting the farming community as a free giveaway to encourage the purchase of their premium endectocide for Cattle ‘Ivomec Exprinex’. They also wanted a product aimed at the whole family, not just the Farmer.
These amazing cow hide plungers and cow hide mug sets are made out of a very high quality porcelain. The Eprinex logo has subtly been fired onto the bottom of each mug and plunger and is also featured on the matching Friesian print gift box.
Silver - Consumer Promotional Merchandise
‘The Fruit Family’ for Frucor Beverages
This promotion is to encourage multiple purchase of Just Juice, Fresh-up and Twist mini multipacks designed for school lunch boxes.
There are three different soft toys available – a pinapple for Just Juice, an apple for Fresh-up and a blackcurrent for Twist. Each toy unzips at the back to reveal two fruit babies inside!
Silver - Branding Excellence
‘The Yowie Clock’ for Go Direct Marketing
A fun, colourful, multifunctional fridge or desk clock made from flexible moulded PVC to promote Cadbury’s Yowie character chocolates. The Yowie Clock was recently made available through the ‘Friends of Cadbury’ merchandise catalogue and has proven to be very popular.
Promolink - Success through originality and service
